George Product Principles

Throughout the development of George, we have been passionate about the same question:
What’s preventing people from properly, independently, and actively managing their financial life?

The question never grows boring, because the answer is constantly changing. It evolves along with technology and culture.

George is a financial digital companion helping people manage their money. Our mission is to provide access, control and guidance in order to empower everyone to understand, manage and improve their financial life.
We believe that combining design, technology and intelligence into a comprehensive eco-system of services will have a positive impact on people’s life.

George is simple

Banking can be complicated. Therefore, George emphasises simplicity, clarity and reliability when it comes to all its features.

George is intelligent

George uses smart technologies and innovations to react to individual situations, thereby empowering people to actively manage their financial life.

George is personal

Money is one of the most personal things. So should be banking.

George is unique

George has a strong personality and stands out in the crowd. The name and brand appearance demonstrates confidence, familarity and creativeness.