How we talk about us

George represents one of the most strategic projects for Erste Group. With several stakeholders across several countries, two key entities are working together, designing and delivering George to our customers.

George Labs (previously BeeOne) is the innovation hub, design studio, and creative force behind George. This is where the idea and vision of George were born. Erste Digital forms the technical backbone of George with its primary focus on digital services, delivery and operations.

The combination of these entities makes the George team, sitting and working together in different locations under one leadership and one mission: empowering everyone to understand, manage and improve their financial life.